Brand culture

1. enterprise brand: Tai Cheng xin

2. Brand positioning: powertrain digital assembly technology pioneer.

3. The brand promise: advanced technology, stable quality, punctual delivery, after-sale satisfaction.

4. Corporate identity:

Logo connotation:

Corporate logo from Tai Cheng xin TCX integrity and identity of the "T" and "C" represent good faith with customers, a symbol of the Tai Cheng xin always grow together with customers, create value for customers, support development of customer. The enterprise logo is dominated blue color with technology and power, overall feeling is strong and industrialized, which is in line with industry attributes. 

Enterprise value orientation

1. Our mission: to provide customers with the world's most advanced powertrain digital assembly technology.

2. Our vision: to use digital technology to build intelligent manufacturing.

3. Our core values: integrity, technique, quality and efficiency; Integrity is fundamental, technology is power, quality is the cornerstone, efficiency is the purpose.

Enterprise concept

1. Business philosophy: integrity management, technical innovation, lean management, people-oriented. 2. The management concept: system thinking, team learning, coordination and balance, the pursuit of excellence.

3. The customer idea: take customer as center, take integrity as foundation, focus on creating value for customers, continue to pursue customer satisfaction.

4. The concept of choose and employ person: To impel people with lofty cause, with reasonable treatment to attract people, motivate people in a positive atmosphere, Cultivate people with hard practice.